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Friday, December 7, 2007

Agent Provocateur to produce sexy shoes

The kings of intimate underwear, Agent Provocateur, known for their lace and cotton sweets, unforgettable sexy campaigns, erotic massage oils, and soon for shoes.

For this move, they teamed up with the largest manufacturer of luxury shoes, Kurt Geiger (well known for designing shoes for the famous), in order to create shoes that will complete women’s clothing and underwear. The collection is called Pure Sex, and contains eight different variations from sandals to boots over the knees.

Cooperation between Agent Provocateur and Kurt Geiger is assumed. They understand the quality of our label, and our high standards in design and presentation – says the cofounder of Provocateur, Serena Rees, for Vogue.

The result of the cooperation? Shoes so good that every fetishist would want to lick them and the price of these fetish accessories for your feet are around 600 US dollars.

They are so perfectly designed that they fit together with every outfit. Even when you play doctor, reports

The founders of Agent, Joe Corre (the only child of the fashion goddess of punk Vivienne Westwood and Malcolm McLaren from the Sex Pistols) and his wife and partner Serena Rees, are together one of the most provocative London pairs. Through their performances they present their underwear collections, and bluntly address the world politics of America and England, the general globalization of the market, and the general behavior of famous people.

This is how some marketing projects included a parade of the models of Agent Provocateur at the London Fashion Week with the slogans “More S&M, less M&S” (more Sado-Mazo, less Marks & Spencer). There were also video clips where Kylie Minogue rode a mechanical bull with a voice over saying “that is the sexiest underwear in the world”, and a clone of George Bush that is being whipped on the butt by Dita Von Teese, and the place of action is the White House.

The trademark face and money-maker for their commercials was Kate Moss, and currently it is the actress Maggie Gyllenthaal, and the model that they announced for the next campaign is Catharine Bailey.

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