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Saturday, February 9, 2008

100 Years of Make-up, Part 5: 1940s

1940s makeup1940s

World War II has a dramatic effect on women's position in society. The absence of men forces them to step into traditional male roles at home and at work. Fabrics are scarce, and the austere mood is reflected in practical clothes in muted shades.

Max Factor introduces stocking cream in response to shortages. Make-up fulfills an important role as an instant feminiser and affordable morale booster, and is even produced in shades to match air-raid shelters and gas masks.

Red lipstick is seen as a symbol of patriotism, as women defy hardship by maintaining their appearance.

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