100 Years of Make-up, Part 3: 1920s

1920s
Liberated for the first time, women feel free to experiment, eschewing the discreet and natural look for daring styles. One of these is 'la gar^onne', a masculine look inspired by the heroine of Victor Margueritte's scandalous novel of the same name and typified by short hair and vampy make-up.

Stylish women begin plucking their eyebrows and wearing kohl around the eyes. Applying the new twist-up lipstick in public is the ultimate fashion statement.

Coco Chanel falls asleep in the sun and inadvertently establishes the must-have beauty accessory of the century – the tan.