Frederick's of Hollywood istaking its 2007-08 Holiday collection back to the vintage era of glamourgoddesses and dream dames. To help unveil the company's upcoming "Pin-UpParade" Holiday campaign, the lingerie legend has commissioned burlesquebombshell Dita Von Teese as its cover girl. The Pin-Up Parade is VonTeese's first print collaboration with an American lingerie purveyor aswell as a historical landmark for Frederick's of Hollywood. In its sixty-year history, this is the first campaign to feature a celebrity onits iconic catalog cover.
"Dita is a perfect fit for Frederick's of Hollywood," said companyCreative Director, William Ford. "Her retro-glam style and personahighlight Frederick's iconic brand and rich Hollywood heritage. Thecatalogs featuring this burlesque legend will be collector's items foryears to come." Indeed, consumers and vintage collectors alike will beclamoring for the limited edition catalogs, the first of which will hithomes nationwide the week of November 5th. They will see a second versionhit homes the week of November 26th in time to kick off the postThanksgiving shopping season.
"As a longtime fan of the history of the Frederick's brand, it's agreat honor to be chosen to represent the company by appearing as the starof the 2007 "Holiday Pinup Parade," said Dita Von Teese. "Frederick's ofHollywood has been giving women the accoutrements they desire to bringglamour and sensuality into their lives by offering a wide selection ofboth the elegant and the risque since 1946. I'm proud to be the face ofsuch a legendary institution of lingerie!"
Drawing inspiration from the company's own line of lingerie in the1940's, Frederick's catalog and retail imagery will feature Von Teese'sfamous curves in signature shots including the traditional feather fandance and ski bunny pin-up scenes. Dita also slips in to the "Pin-Up ModelBustier," a sleek and sexy vintage design inspired by Frederick's ownhistorical archives.
"Dita is the ideal cover girl for the Frederick's brand," statesYolanda Dunbar, Frederick's of Hollywood Senior Vice President of Brand andMarketing. "She marries a classic vintage look with a modern Hollywoodtwist which is what the Pin-Up Parade Holiday line is all about. When twoinspirational icons as Frederick's of Hollywood and Dita Von Teese joincreative forces, the product can only be spectacular."
For more than 60 years, Frederick's of Hollywood has been the pioneerin innovative, alluring lingerie. Every time a woman in America puts on apiece of black lingerie, a push-up bra or a thong, she has Frederick's tothank. With more than 150 boutique stores nationwide, world-famous catalogand online shop, Frederick's has been recognized as one of the world's mostwell known brands.
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